{"id":9303,"date":"2019-10-03T07:52:04","date_gmt":"2019-10-03T07:52:04","guid":{"rendered":"http:\/\/eci-org.eu\/?p=9303"},"modified":"2019-10-30T11:10:14","modified_gmt":"2019-10-30T11:10:14","slug":"%ce%b4%cf%8d%ce%bf-%cf%83%cf%80%ce%bf%cf%85%ce%b4%ce%b1%ce%af%ce%bf%ce%b9-a%ce%bd%ce%b1%ce%bb%cf%85%cf%84%ce%ad%cf%82-%ce%b5%cf%80%ce%b9%ce%ba%ce%bf%ce%b9%ce%bd%cf%89%ce%bd%ce%af%ce%b1%cf%82-%ce%ba","status":"publish","type":"post","link":"https:\/\/eci-org.eu\/?p=9303","title":{"rendered":"\u0394\u03cd\u03bf \u03c3\u03c0\u03bf\u03c5\u03b4\u03b1\u03af\u03bf\u03b9 A\u03bd\u03b1\u03bb\u03c5\u03c4\u03ad\u03c2 \u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03ba\u03b1\u03bb\u03b5\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9 \u03c4\u03bf\u03c5 ECI"},"content":{"rendered":"<p dir=\"ltr\">\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt; text-align: center;\"><span style=\"font-size: 12pt;\"><strong>\u0394\u03cd\u03bf \u03c3\u03c0\u03bf\u03c5\u03b4\u03b1\u03af\u03bf\u03b9 A\u03bd\u03b1\u03bb\u03c5\u03c4\u03ad\u03c2 \u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03ba\u03b1\u03bb\u03b5\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9 \u03c4\u03bf\u03c5 ECI<\/strong><\/span><\/p>\n<p dir=\"ltr\">\n<p dir=\"ltr\" style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; line-height: 1.8; margin-top: 0pt; margin-bottom: 0pt; text-align: justify;\"><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;\">\u03a4\u03bf \u0395\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03cc \u00a0\u0399\u03bd\u03c3\u03c4\u03b9\u03c4\u03bf\u03cd\u03c4\u03bf \u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03b5\u03af\u03c7\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03ae \u03bd\u03b1 \u03c6\u03b9\u03bb\u03bf\u03be\u03b5\u03bd\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf, \u03c4\u03bf\u03bd marketing director \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 <em><strong>Enso-digital Ltd<\/strong><\/em> \u03ba\u03b1\u03b9 \u03bc\u03ad\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 <em><strong>Worshipful Company of Marketors<\/strong><\/em> \u03c4\u03bf\u03c5 <em><strong>City<\/strong><\/em> \u03c4\u03bf\u03c5 \u039b\u03bf\u03bd\u03b4\u03af\u03bd\u03bf\u03c5, \u03ba. <\/span><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;\">\u039d\u03b9\u03ba\u03cc\u03bb\u03b1\u03bf \u039a\u03cc\u03ba\u03ba\u03b9\u03bd\u03bf, <\/span><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;\">\u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03ba\u03b5\u03c6\u03b1\u03bb\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 <em><strong>CampaignLab<\/strong><\/em> -\u03bc\u03b5 \u03ad\u03b4\u03c1\u03b1 \u03c4\u03b9\u03c2 \u0392\u03c1\u03c5\u03be\u03ad\u03bb\u03bb\u03b5\u03c2- \u03ba.<strong><em>Jerry Zagoritis<\/em>.<\/strong> <\/span><\/p>\n<p dir=\"ltr\" style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; line-height: 1.8; margin-top: 0pt; margin-bottom: 0pt; text-align: justify;\"><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;\">\u039a\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03cd\u03bf, \u03c9\u03c2 \u03ac\u03c1\u03b9\u03c3\u03c4\u03bf\u03b9 \u03b3\u03bd\u03ce\u03c3\u03c4\u03b5\u03c2 \u03c4\u03c9\u03bd \u03b8\u03b5\u03bc\u03ac\u03c4\u03c9\u03bd \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf digital marketing \u03ba\u03b1\u03b9 brand building, \u03c0\u03c1\u03bf\u03c3\u03ad\u03c6\u03b5\u03c1\u03b1\u03bd \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf\u03c5\u03c2 \u03c6\u03bf\u03b9\u03c4\u03b7\u03c4\u03ad\u03c2 \u03c4\u03bf\u03c5 ECI, o \u03ba\u03b1\u03b8\u03ad\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf \u03b4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b5\u03c1\u03af\u03b6\u03b9. <\/span><\/p>\n<p style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; text-align: justify;\"><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;\">\u0395\u03b9\u03b4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1, \u03bf \u03c0\u03c1\u03ce\u03c4\u03bf\u03c2 \u03b5\u03b9\u03c3\u03b7\u03b3\u03b7\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b1\u03c2, \u03bf \u03ba. Zagoritis, \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5 <\/span><em><strong><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;\">\u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03bf\u03cd \u03c0\u03bf\u03bb\u03ad\u03bc\u03bf\u03c5<\/span><\/strong><\/em><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;\"><em><strong> (war gaming)<\/strong><\/em>, \u03bc\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03cc \u03b4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 projects \u03c3\u03b5 \u0395\u03c5\u03c1\u03ce\u03c0\u03b7 \u03ba\u03b1\u03b9 \u0391\u03c6\u03c1\u03b9\u03ba\u03ae, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03c9\u03bd \u03ad\u03c1\u03b3\u03c9\u03bd \u03c0\u03bf\u03c5 \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u00a0\u03c4\u03ce\u03c1\u03b1, \u03b5\u03bd\u03cc\u03c8\u03b5\u03b9 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b5\u03c1\u03c7\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03b5\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03ce\u03bd \u03b5\u03ba\u03bb\u03bf\u03b3\u03ce\u03bd. \u03a3\u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03c4\u03c9\u03bd \u201cwar gaming rules\u201d, \u03c5\u03c0\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b9\u03c3\u03b5 \u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 <em><strong>\u03c3\u03c9\u03c3\u03c4\u03bf\u03cd \u03c7\u03c1\u03bf\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd<\/strong><\/em> (<\/span><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap;\">timing)<\/span><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;\">, \u03c4\u03bf\u03c5 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03cc\u03c4\u03b1\u03bd \u03b1\u03c0\u03b1\u03bd\u03c4\u03ac \u03ad\u03bd\u03b1\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c3\u03c4\u03bf\u03bd \u03b1\u03bd\u03c4\u03af\u03c0\u03b1\u03bb\u03cc \u03c4\u03bf\u03c5, \u03b1\u03bd\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2 \u201c\u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03ae\u03c2\u201d \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc\u03ba\u03c1\u03b9\u03c3\u03b7\u03c2 \u00a0\u03c4\u03c9\u03bd \u201c<em><strong>\u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03c0\u03b9\u03b8\u03ad\u03c3\u03b5\u03c9\u03bd- \u03c3\u03c5\u03b3\u03ba\u03c1\u03bf\u03cd\u03c3\u03b5\u03c9\u03bd<\/strong><\/em>\u201d (war room applied policies).<\/span><\/p>\n<p style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; text-align: justify;\"><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;\">\u039f \u03ba. \u039a\u03cc\u03ba\u03ba\u03b9\u03bd\u03bf\u03c2, \u03b5\u03bd \u03c3\u03c5\u03bd\u03b5\u03c7\u03b5\u03af\u03b1, \u03c9\u03c2 \u03b5\u03b9\u03b4\u03b9\u03ba\u03cc\u03c2 \u03c3\u03b5 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 <em><strong>social media, content optimization<\/strong><\/em> \u03ba\u03b1\u03b9 <em><strong>brand- building<\/strong><\/em>, \u03ad\u03b4\u03c9\u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03ac\u03bb\u03b5\u03be\u03b7 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd <\/span><em><strong><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;\">\u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1<\/span><\/strong><\/em><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;\"> (innovation), \u03c4\u03b7 <\/span><strong><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;\">\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1<\/span><\/strong><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;\"> (creativity) \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 <em><strong>\u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b5\u03c2 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ad\u03c2<\/strong><\/em> (established practice) \u03b3\u03b9\u03b1 \u03c4\u03bf \u03bb\u03b5\u03b3\u03cc\u03bc\u03b5\u03bd\u03bf \u201c\u03c7\u03c4\u03af\u03c3\u03b9\u03bc\u03bf \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c6\u03af\u03bb\u201d \u00a0(brand building) \u03bc\u03b9\u03b1\u03c2 start-up \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2, \u03b1\u03bd\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03c3\u03c4\u03b7 \u03bb\u03b5\u03b3\u03cc\u03bc\u03b5\u03bd\u03b7 \u201c<em><strong>\u03ba\u03b1\u03bc\u03c0\u03cd\u03bb\u03b7 \u03c4o\u03c5 \u03b5\u03bd\u03c3\u03c4\u03b5\u03c1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd<\/strong><\/em>\u201d (<\/span><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; font-style: italic; vertical-align: baseline; white-space: pre-wrap;\">adoption curve<\/span><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;\">).\u00a0 \u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03af\u03b4\u03b9\u03bf, <\/span><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;\">\u03b7 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c3\u03c4\u03b1\u03cd\u03c1\u03c9\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03b9\u03b4\u03b5\u03ce\u03bd \u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03ba\u03b1\u03b9 \u03c5\u03c0\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 (\u03ba\u03b1\u03b9) \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03b1\u03be\u03af\u03c9\u03bc\u03b1. <\/span><\/p>\n<p dir=\"ltr\" style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; line-height: 1.8; margin-top: 0pt; margin-bottom: 0pt; text-align: justify;\"><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;\">\u03a0\u03bf\u03bb\u03bb\u03bf\u03af \u03c4\u03b7 \u03c3\u03c5\u03b3\u03c7\u03ad\u03bf\u03c5\u03bd \u03bc\u03cc\u03bd\u03bf\u03bd \u03bc\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ae \u03b9\u03b4\u03ad\u03b1 \u03ae \u03bc\u03b9\u03b1 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03af\u03b1. \u038c\u03bc\u03c9\u03c2 \u03b7 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c4\u03b7\u03bd &#8216;\u03bf\u03c1\u03b8\u03ae&#8217; \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c4\u03b7\u03bd \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf\u03c5\u03c2 \u03c0\u03cc\u03c1\u03bf\u03c5\u03c2 (\u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03bf\u03b4\u03cc\u03c4\u03b7\u03c3\u03b7, \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd \u03ba\u03bb\u03c0).<\/span><\/p>\n<p dir=\"ltr\" style=\"color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; line-height: 1.8; margin-top: 0pt; margin-bottom: 0pt; text-align: justify;\"><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; vertical-align: baseline; white-space: pre-wrap;\">..\u03a9\u03c2 \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1, \u03b7 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03bc\u03b5\u03b8\u03bf\u03b4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03b1\u03bd\u03b1\u03c6\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03c5\u03c7\u03b1\u03af\u03bf \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2. <\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.8; 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